Reliance presents India’s best DTH service with MPEG-4 technology

Reliance BIG TV, the Anil Ambani-promoted direct-to-home (DTH) venture in India, officially announced the launch of “Big TV DTH” service across India in 6,500 towns. Big TV will offer around 200 channels in the initial days and will increase them to around 250 channels. It has 12 satellite transponders.

Big TV will offer 20 dedicated movie channels and 10 interactive channels and gaming channels. Company is planning to offer High Definition channels within 2 months.

The service will use the Malaysian MEASAT satellite and MPEG-4 technology. MPEG-4 is an advanced transmission compression technology through which TV channels will be available with better sound and picture quality.

RCom official said that the company is targeting to cover a 40% market share within one year. India currently has 4 major DTH service providers – Dish TV, Tata Sky, Sun Direct, and DD Direct Plus.

BIG TV’s Digital Home Entertainment Service is available at Rs. 1990 including 12 months subscription (Free installation for limited period). This offer valid only in the sates of Andhra Pradesh, Tamil Nadu, Karnataka, Kerala and pandicherry.

Reliance Big TV launch in Mumbai on August 19.

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