Dishtv, India’s No. 1 direct-to-home company will launch a new interactive service on its platform called “Shaadi Active” in collaboration with the world’s largest matrimonial service provider, Shaadi.com.
Through dishtv’s “Shaadi Active” service, marriage prospects and their parents will be able to search for eligible bride/groom of their choice from amongst millions of profiles listed on Shaadi.com. Subscribers can define the parameters of selection and search by the criteria of age, community, caste, profession etc. Based on these criteria, Shaadi.com profiles will be displayed on the TV screen and the subscriber can then choose the profile of his choice and contact him / her. To ensure novelty, every single day, the profiles will be refreshed on a daily basis. [Source: www.indiaprwire.com]
Another India’s direct to home (DTH) service provider company- Tata Sky Ltd, in association with bharatmatrimony.com, announced the launch of ActveTM Matrimony on Tata Sky.
ActveTM Matrimony was launched based on intense consumer research findings that were conducted by Tata Sky and BharatMatrimony for over a year. The first-of-its-kind globally, ActveTM Matrimony is very effective and simple for users featuring 1000 new matrimonial listings every week classified according to multiple languages and communities.
The listings on ActveTM Matrimony are sourced on an opt-in basis from premium members of bharatmatrimony.com. The advantage of this service over other traditional matrimonial classifieds is that Tata Sky subscribers can access the listings on their TV on a 24×7 basis. Further, they can get the contact details of the preferred listings by sending an SMS request to Tata Sky. The listings will be updated on a weekly basis. All Tata Sky subscribers will be allowed access to this service free of cost. [Source: www.tatasky.com]